Iced Americano is the best in summer.... GS25, 'Half-price Coffee' promotion for the entire month of August

Iced Americano is the best in summer.... GS25, 'Half-price Coffee' promotion for the entire month of August

Iced Americano is the best in summer.... GS25, 'Half-price Coffee' promotion for the entire month of August © MoneyToday

 

GS25 is selling three types of iced Americano coffee, the most popular at convenience stores during the summer, at a 50% discount.

According to GS25 on the 26th, a half-price promotion linked to affiliated payment methods will be held for three types of iced Americano (medium, large, and extra-large sizes) from its whole bean coffee brand Cafe25 for the month of August.

Medium and large sizes can be purchased for 900 won and 1050 won respectively when paying with Kookmin Card, and extra-large sizes can be purchased on a buy-one-get-one-free basis when paying with GS Pay or POP Card.

According to GS25 sales analysis data, sales of the three types of Cafe25 Iced Americano in August 2023 ranked first among all products excluding tobacco and alcohol. In particular, August is considered a popular summer item, with sales increasing by more than 80% compared to the monthly average of the same year.

In particular, Cafe25 Iced Americano has established itself as a strategic product with a so-called "parallel purchase rate" exceeding 80%, which involves purchasing and enjoying other products, including those from GS25's premium bakery brand, Breadique.

GS25 attributes the popularity of Cafe25 to the fact that it periodically renews the blending ratios of beans from famous coffee-producing regions such as Colombia, Guatemala, Ethiopia, and Brazil to changing trends, and develops a variety of espresso-based menus numbering around 10 types.

"We have continued to invest in and renew our products since 2015, judging that whole bean coffee would become a strategic product that drives consumers to visit convenience stores," said a GS Retail official. "We hope that the discount event during the hot season will provide an opportunity for many consumers to experience Cafe25."

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