Now even Daiso is expensive... How much is it that this place's 'godly value' has caused explosive popularity?

Have you tried Daiso's cosmetics?

It's cost-effective and the quality isn't bad, so I also use it frequently...

Now, cosmetics are also being released at convenience stores.

I love convenience stores, and now I go there more often.

There are various products suitable for different age groups, so you can choose and buy whichever you prefer.

 

 

Amid rising prices, Daiso's cost-effective cosmetics are gaining great popularity, and convenience stores are also rushing to introduce ultra-low-cost cosmetics.

According to GS Retail on the 23rd, GS25 will launch 'Ez & Tree Onion Fresh Gel Cream,' 'Ez & Tree Hyaluronic Acid Watery Sun Cream,' and 'Ez & Tree Onion Fresh Cleansing Foam' on the 25th.

On the 11th, we launched 'Syneic Moisture Tone-up Sun Cream,' 'Syneic Hyal Spicule 150 Shot,' and 'It's Me Ray Shot 100.' All six products are available as a set for 3,000 won.

As the trend of pursuing rational consumption in the era of high prices spreads to the beauty market, cost-effective small-sized cosmetics have become a key strategy.

GS25 has recognized that the age group purchasing convenience store beauty products is decreasing, and has partnered with skincare specialist brands such as D'VITREE and Mediheal to directly develop products.

CU has entered the small-volume cost-effective cosmetics market. They launched three products: 'Collagen Wrapping Dewy Mask,' 'Pure Vitamin C Serum,' and 'Glutathione Moisturizing Cream,' all priced at 3,000 won each.

Jo Bae-yeon, MD of the BGF Retail Household Goods Team, said, "We plan to continuously introduce cost-effective beauty products in collaboration with competitive small and medium-sized enterprises."

7-Eleven has opened a dedicated beauty and fashion store called 'Dunden Branch' in Dongdaemun, Seoul. It sells about 30 types of travel and basic cosmetics created in collaboration with beauty brands such as Witch Factory, Mediheal, and Cellfusion C.

Emart24 has partnered with the beauty brand Fluu to launch three products: Fluu Cica Booster Essence, Fluu Body Scrub, and Fluu Cleansing Foam. The Fluu Cica Booster Essence is the micro-needle essence that recently caused a sell-out frenzy.

Convenience stores are focusing on cost-effective cosmetics, which is interpreted as a response to Daiso's growth in the beauty sector.

Since fully entering the cosmetics business in 2021, Daiso's beauty sales growth rate has reached 50% in 2022, 85% in 2023, and 223% in the first half of 2024. All cosmetic products are priced below 5,000 won, which has driven demand in the high-inflation era, and this year, the 'Lidshot' products have caused a sell-out frenzy, solidifying its position in the beauty sector.

The beauty market is dominated by the absolute powerhouse Olive Young, but Daiso and convenience stores are challenging it, leading to more reasonable prices, which is a positive development for consumers.

 

<Source: Seoul Economy>