"One shot of injection turns baby skin"… Chaos among top stars

Rejuran promotes collagen regeneration and enhances skin elasticity.

You're the ultimate master at getting things done 👍👍👍Rejuran is a skin booster known as the "Youth Injection." Unlike botulinum toxin (Botox) and fillers, which physically smooth wrinkles, it promotes collagen regeneration to improve skin elasticity. The key ingredient is DNA extracted from salmon. Top celebrities such as Kim Kardashian and Jennifer Aniston have mentioned it as the "salmon injection that restores baby-like skin," leading to word-of-mouth popularity.

Pharmarisher has collaborated with domestic fashion and beauty magazines to strengthen brand awareness, while also implementing marketing strategies tailored to local beauty trends abroad. They showcased content emphasizing "natural skin improvement" using over 50 influencers. To enhance brand credibility, they also employed famous actors as brand models.

Rejuran is also gaining popularity in Southeast Asian markets such as Vietnam. In Vietnam, it is achieving high sales in line with local skincare trends. Last year, Parmar Research's sales reached 349.7 billion won, a 34% increase compared to the previous year. Operating profit was 125.9 billion won, a 36.5% increase. Recently, plans have been announced to launch Rejuran in Germany and Albania. Beauty industry experts have evaluated that "Rejuran's localized marketing is attracting consumer interest."

Park I-kyung, Data Analyst at HanKyung A-Sell