하루=즐겁게+행복하게+웃으며✌
비주얼이 대박이네요 성심당이 달려 가고 싶네요
Sung Sim Dang's 'Strawberry Steamer,' which wasn't selling well, was renamed and became a huge hit... "Wife's idea"
2025.02.13 08:59
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The original name of 'Strawberry Siroo' was 'Strawberry Chocolate Cake.' This 'renaming' marked the beginning of the cake's explosive popularity.
Im Young-jin, CEO of the famous bakery 'Sungsimdang' in Daejeon, revealed the secret to the success of the strawberry siru. On the SBS Special 'The Bread Part 1' broadcasted on the 11th, CEO Im said, "The original name of Strawberry Siru was 'Strawberry Chocolate Cake'," and explained, "The black sheet was layered and dark like a siru rice cake, so we changed the name to 'Strawberry Siru'." He added, "That became a big hit," and "When it was called Strawberry Chocolate Cake, it hardly sold, but after changing the name to Strawberry Siru, sales increased significantly." CEO Im also mentioned, "(The name Strawberry Siru) was an idea from my wife, Kim Mi-jin, Director of Sungsimdang."
CEO Lim said, "Strawberry Steamer became a hit, so from now on, everything will be part of the Steamer series," and added, "Now, with Night Steamer and Tangerine Steamer, we have seasonal cakes all year round."
The "Strawberry Siru" cake, released by Seongsimdang in February 2023, is gaining explosive popularity nationwide and driving Seongsimdang's sales. It is made by layering strawberries and cream on a black brownie sheet and stacking them in layers, with the abundant strawberries on top being the highlight. As it gained a reputation as a "cost-effective cake" on social media platforms, it has become a target for "open run" customers (waiting before the store opens to enter). The 2.3 kg Strawberry Siru is currently sold for 49,000 won.
In April of last year, Seongsimdang's sales for 2023 were reported to be 124.3 billion won, more than doubling from the previous year (81.7 billion won). It was the first time a single bakery, not a franchise, exceeded 100 billion won in sales. The operating profit was 31.5 billion won, surpassing major bakery companies such as Paris Bâtisserie (19.9 billion won) operated by Paris Croissant and CJ Foodville (21.4 billion won) which operates Tous Les Jours, making it a notable achievement.
Reporter Song Kyung-hwafreehwa@hani.co.kr
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I'm enjoying a visual treat since this morning.
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Comments 14
- 울산뺀질이
요즘은 빵집마다 딸기케익이 대세에요 설마 이름 바꿨다고 대박일까요 ㅎㅎㅎ
- 땡땡이
아직 딸기 시루는 못 먹어 봤는데 딸기 시루 한번 먹어보고 싶네요
- 쩡♡
어딜가나 딸기케이크는 인기가 많네요. 사기 힘들듯 스초생으로 만족ㅋ 즐거운 하루 보내세요~^^
- 영준맘
저도 봤어요 ~ 딸기시루 먹고싶네요 ~^^
- 오둥씨
딸기시루 이름 참 잘지었어요 우리 고유의 이름으로 지어서 그런가봐요 딸기양이 대박이네요 ㅎㅎ 스초생도 맛있는데 딸기시루는 어떤맛일지 먹어보고 싶어요
- 커넥트
저거 진짜 맛잇다던데요 ㅎㅎ 저도 먹어보고싶네요 ㅠㅠ
- pop
성심당이란 이름부터가 한국적이고 딸기시루란 이름도 정감이 가는 이름이라 더 잘 팔리는 것 같네요. 딸기시루란 이름이 쉽고 더 잘 외워지는 것 같아요.
- 초코빵쟁이
딸기가 가득하니 넘 맛나겠어요.ㅎㅎ 성심당 빵 맛난데...😆😆 먹으러 가고싶네욯ㅎ
- 깐데또까
새콤달콤 딸기가 어디갈나 보이네요 괸심이 전혀 없는 저의 남편까지 시선을 잡은거 보니 대단할정도지요
- 안레몬
대전 살고 싶네요. 언젠가 놀러가서 딸기 시루 먹어보고 프네요. 딸기 넘 좋지요.
- 서여사
안팔릴때가 있었군요 ㅎ 먹어보고 싶네요
- 벌곡댁
딸기시루 먹어봤는데 심하게 달지도 않아서 좋아요 딸기도 엄청 많이 들어있어요
- 비니비니
딸기시루 볼때마다 비쥬얼이 짱입니다 꼭 먹어보고 싶네요