"Really 5,000 won?"... What is this Daiso 'product' that people can't live without?

These days, Daiso isn't as popular as it used to be, and there are some trending items.

There are a lot of releases, haha.

 

Wireless earbuds claiming to be 'AirPods' go viral... causing stock shortages

Attention on C-type chargers made by Samsung suppliers

Seoul Economy

 

"I am satisfied because it is more durable than I expected and compatible with devices. I think I got more than enough value for 5,000 won." Park Mo-yang, a college student in her 20s, recently lost her wireless earphones and hurriedly went to Daiso. She was hesitant but decided to buy the 5,000-won wireless earphones she found in the IT gadget section, and she was pleasantly surprised by the unexpectedly good quality.

 

As the consumer trend of 'value for money' (performance relative to price) spreads, Daiso's IT products are gaining great popularity.

 

According to Mobile Index on the 21st, the monthly active users (MAU) of Daiso's own online mall, 'Daiso Mall,' increased from 1.6 million in January last year to 2.5 million in December, nearly a 900,000 increase in one year.

 

The rapid rise in popularity of Daiso Mall was driven by IT products with competitive prices. Notably, the "Dipot" (Daiso Mall's version of AirPods), which mimics Apple's AirPods, was sold for 5,000 won, about one-twentieth of the price of AirPods (100,000 to 300,000 won), causing a sell-out frenzy. LED keyboards (5,000 won), MaxSteel wired and wireless mice (5,000 won), C-type hubs (5,000 won), and smartphone game pads (2,000 won) also attracted consumer interest.

 

IT YouTubers also paid attention to Daiso's cost-effective IT products. One YouTuber analyzed the weight of the Dypod (about 30g) and the connector standard (USB-C), and evaluated it as "pretty good for 5,000 won." Another YouTuber reviewed a Type-C charger manufactured by a Samsung Electronics supplier, and praised it by saying, "It's cheaper than the genuine Samsung product (25,300 won) but has excellent charging performance," and added, "It charges up to 25W smoothly and shows up to 20°C lower heat generation during charging compared to other products."

 

Experts have analyzed that recently, consumers are increasingly prioritizing practicality and cost-effectiveness over high-end brand products, leading to the popularity of value-for-money brands like Daiso.

 

Reporter Kang Min-seo (peacha@sedaily.com)