"Best when eaten with milk"… What is the K-dessert causing a sensation overseas?

Do you know Honey Tteok Cereal??

Oh. Haha, I didn't know that before.

It's amazing to see our food being enjoyed abroad like this.

Honey rice cake cereal is a dessert made by pouring milk over honey rice cakes, a traditional Korean food. It is said that cutting the honey rice cakes lightly with scissors allows the milk to soak in better, making it more delicious to eat.

I should try eating it with the kids too.

It seems like it would be very delicious, like bubble tea.

It's a combination that can't possibly taste bad, right?

 

A unique recipe using Korea's traditional food 'honey rice cake' is gaining explosive popularity overseas. As a result, a 'K-dessert re-import' phenomenon is emerging, with domestic people following videos from overseas influencers.

On the 2nd, by searching for 'ggultteok cereal' on various social networking services (SNS) such as TikTok and YouTube, you can see short-form content from users of different cultures.

Honey rice cake cereal is a dessert made by pouring milk over honey rice cakes, a traditional Korean food. It is an adaptation of the Western method of pouring milk over cereal, and there is even a tip shared that cutting the honey rice cake slightly with scissors allows the milk to soak in better, making it more delicious.

Overseas influencers have given positive reviews such as "Chewy like bubble tea and tastier than regular cereal" and "Eating honey rice cakes with milk makes it even softer." Domestic netizens also responded with comments like "The birth of K-bubble tea" and "Why didn't I think of this method?"

As the popularity of honey rice cake cereal spreads, various creative recipes using rice cakes, such as making honey rice cakes directly or using rice cakes in shaved ice desserts, are also emerging.

 

In particular, the Honey Tteok Cereal is a combination that first gained attention mainly through overseas influencers and social networking services (SNS), rather than domestically. K-food, which was not available in Korea, appeared first among young people abroad, and domestic influencers turned it into content, causing it to become popular domestically in reverse.

In the industry, it has been analyzed that as 'K-Content' such as dramas and movies gains worldwide popularity, Korean cuisine featured within them has also attracted attention.

In fact, the popularity of K-Food is rapidly increasing, and related export volumes are also showing excellent performance. According to the Ministry of Agriculture, Food and Rural Affairs, the export value of rice processed foods such as rice cakes and rice snacks from January to October this year totaled 250 million dollars (approximately 350 billion won). This represents an increase of over 40% compared to the same period last year.

There is also an analysis that the phenomenon called 'Modisumer,' which goes beyond simply tasting traditional Korean foods like tteokbokki and kimbap to modernly reinterpret existing products and create new value. 'Modisumer' is a portmanteau of the English words 'Modify' and 'Consumer,' referring to consumers who recreate products in their own way.

This interest was also fully reflected in the search volume. According to Naver Data Lab, which tracks search volumes on the portal site Naver, the search index for Honey Tteok Cereal, which was nonexistent until October, first appeared in search figures on the 6th of last month. By the 21st of last month, it had soared to 75, and on the 22nd, it reached 100.

 

<Source: Newsis>