The reason why the price of Buldak Bokkeum-myeon in Korea has remained frozen
From Samyang Foods' perspective, the overseas sales of Buldak Bokkeum-myeon are overwhelmingly high and rapidly increasing.
The relative importance of the domestic market has decreased significantly, and as a result, despite recent fluctuations in the prices of domestic food raw materials over the past few years.
They said there was no need to adjust the prices of products like the Buldak Bokkeum-myeon lineup, Samyang Ramen, and Delicious Ramen.
So, while other companies' prices fluctuate, the prices of Samyang Foods ramen have continued to remain frozen.
Even the graph at the top only goes up to 2023, but the view counts for content related to Buldak Bokkeum-myeon on overseas TikTok are increasing sharply.
Thanks to that aftermath, the overseas sales proportion of Samyang Foods in the first half of this year has already exceeded 80% (95% of which is Buldak Bokkeum Myun).
Summary
Thanks to Samyang Foods performing well overseas, we were able to freeze the prices of the domestic Samyang Foods ramen lineup.
The overseas sales point of spicy chicken
It's because it's a hit product that's doing well in Korea.
Openly the Korean Wave craze
If the domestic price is raised and the trend happens to end,
It seems cautious because it could also affect overseas sales.
It's because they're worried about the goose that lays golden eggs.
Because the trend in Korea ends, the epidemic may also end.