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'Daechi Mom' Lee Su-ji, this time 'Yoga'... Is the industry on edge?
Comedian Lee Su-ji is once again making headlines with her new YouTube content featuring yoga.
As the so-called 'Daechi Mom' parody unexpectedly caused a stir, the related industry is now tense about this yoga video as well. Following the 'Daechi Mom' parody, Moncler padding jackets appeared in large numbers on the secondhand market, changing consumer reactions, leading to concerns that the yoga wear worn by Lee Su-ji might also appear as secondhand items for sale.
In the first video, Lee Su-ji, portraying Jamie's mother who attends an English kindergarten, appears wearing a Moncler padding sold for about 4 million won and carrying a Chanel bag. She uses a refined tone to express her affection for her child, helps the child get in and out of the car, and casually eats kimbap for a meal in the car.
In the second video, she appeared wearing a Goyard bag called the 'National Diaper Bag' and a mink vest, and this outfit and bag also received praise for being "hyperrealism" and drew attention. Later, fellow comedian Kim Ji-hye was seen wearing a mink vest at home, and when her husband, who was suspicious, asked about it, she said, "I can't wear this outside anymore," hinting at Lee Su-ji's influence.
There were even posts on a mom cafe near Daechi-dong saying, "I can't wear Moncler padding because of Lee Su-ji," and there were reports that many high-end luxury brand products seen in the videos appeared in secondhand listings.
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Daechi-dong, the ladies of Gangnam who mockingly break trends with their gossip—Lee Su-ji is amazing.