'Daechi Mom' Lee Su-ji, this time 'yoga'... Is the industry getting nervous?

Comedian Lee Su-ji is once again garnering attention with her new YouTube content featuring yoga.

Given the unexpected backlash caused by the so-called 'Daechi Mom' parody, the industry is on edge regarding this latest yoga video. As consumer reaction changed after the 'Daechi Mom' parody, with Moncler down jackets flooding the secondhand market, there are concerns that the yoga wear worn by Lee Su-ji might also appear on the secondhand market.

In the first video, Lee Soo-ji, playing the role of Jamie's mother attending an English kindergarten, appears wearing a Moncler down jacket worth about 4 million won and carrying a Chanel bag. She uses a sophisticated tone of voice to express her affection for her child, helps with dropping off and picking up the child, and hastily eats gimbap in the car.

In the second video, she appeared wearing a Goyard bag, dubbed the "national diaper bag," and a mink vest; this outfit and bag also garnered attention and praise for being "hyperrealistic." Later, fellow comedian Kim Ji-hye gave a glimpse into Lee Su-ji's influence by telling her husband, who was suspicious of her wearing the mink vest at home, "You can't wear this outside anymore."

A post even appeared on a mom cafe near Daechi-dong saying, "I can't wear Moncler down jackets because of Lee Su-ji," and there were rumors that the expensive luxury brand products featured in the video had appeared in large numbers as second-hand items.

====================================

Lee Suzy is amazing for smashing trends by mocking the Daechi-dong and Gangnam "skirt-whispering" ajummas.